There are a whole lot of false impressions regarding PPC. Being a paid advertising and marketing method, lots of businesses assume it to be an expensive affair which is certainly not the case. What’s more, it’s often believed to be a tool just helpful for industries with a huge advertising budget, which is once more a wrong assumption. It’s certainly a paid form of advertising, yet in no chance expensive. Rather, it brings a lot of versatility to companies and also helps them recognize their time-bound and short-term objectives effortlessly.